WooCommerce is an excellent solution for business-to-customer (B2C) e-commerce, but for business-to-business (B2B) stores, its default features are not quite sufficient. WooCommerce lacks built-in functionality for wholesale user registration, multiple wholesale user roles, and B2B-exclusive pricing. However, you can easily add these B2B features with the help of specialized WooCommerce B2B plugins.
In this article, we’ll introduce you to the top WooCommerce B2B plugins that help you handle wholesale transactions, whether you want to add B2B sales to an existing retail store or operate exclusively as a wholesaler.
1. WooCommerce Wholesale Pro
WooCommerce Wholesale Pro, developed by WordPress specialist Barn2, is one of the most comprehensive WordPress B2B plugins we’ve used.
It can flexibly handle wholesale operations or help you create a separate wholesale system within your existing WooCommerce setup, enabling your e-commerce site to support both B2B and B2C models simultaneously.
The plugin provides all the tools needed for a business focused primarily on wholesale products. For example, you can create tailored registration forms to collect important details like business licenses or tax IDs during the registration process.
As you’d expect, the emphasis on wholesale functionality is consistent throughout the plugin:
- User Roles: You can create specific roles for wholesale customers, giving them exclusive pricing and visibility for special products. This is an efficient and direct way to manage different types of wholesale clients.
- Products: You can assign specific product categories to wholesale customers, which regular retail customers cannot view or purchase.
- Pricing and Discounts: There are three ways to set wholesale prices: global store-wide discounts, category-level percentage discounts, or product-level pricing for each wholesale role.
In addition, Barn2 has developed the WooCommerce Product Table plugin specifically for B2B needs. Using this plugin, you can create powerful, easy-to-use bulk order tables that allow customers to quickly add multiple products to their cart. This can replace the default WooCommerce Shop layout, making it better suited for wholesale business needs.
Pricing
A single-site license for WooCommerce Wholesale Pro starts at $99 per year. If you prefer not to use a subscription model, they also offer a lifetime license for $399.
If you purchase both WooCommerce Wholesale Pro and WooCommerce Product Table, you can save approximately 25% on the total purchase (starting at $149 per year). If you find the plugin isn’t a good fit for your site, they offer a no-questions-asked refund within 30 days.
2. Protect Your WooCommerce Categories
B2B businesses often need to restrict access to certain products based on the customer. Barn2 also offers “Protect Your WooCommerce Categories,” which allows you to create secure, protected categories that only specific users or user roles can access via password.
After logging in, the plugin redirects users to the correct category. You can set the visibility of password-protected categories in menus, sidebars, and all public-facing parts of the shop.
For example, a clothing manufacturer might need to create a custom product catalog with exclusive designs for its distributors. These products would only be accessible to logged-in users, remaining invisible to everyone else.
Pricing: $89 per site per year.
3. WooCommerce Variation Prices
Unclear pricing details can confuse customers and lead to lost sales. WooCommerce Variation Prices solves this problem by allowing you to choose exactly how to display prices for variable and grouped products.
You can customize the display in several ways, such as:
- Showing the minimum or maximum price (e.g., “$70 and up” or “Up to $200”).
- Replacing the default dash between price ranges (e.g., “$30 to $120” or “$30 / $120”).
- Displaying all available variant prices upfront without requiring the user to select specific options first.
- Hiding variant prices until a specific variant is selected, then updating the main product price accordingly.
Pricing: Starting at $59 per year.
4. YITH WooCommerce Catalog Mode
As the name suggests, YITH WooCommerce Catalog Mode lets you set your shop into a catalog mode, showcasing products without allowing for immediate purchase. It hides the “Add to Cart” button and product prices, allowing you to add custom information or even a Call to Action (CTA) to encourage customers to inquire about products.
You can also define who sees the catalog version—for example, making it visible only to unregistered users or clients from specific geographic locations. Additionally, you can schedule store opening and closing times to control when orders are accepted. The plugin also supports adding contact forms directly on product pages.
Pricing: $79.99 per year.
5. Wholesale Suite
Wholesale Suite offers a range of B2B features, including pricing, payments, forms, and other essential tools for conducting wholesale business online. The free version allows you to create wholesale-specific user roles, set pricing, disable coupons for wholesale clients, and configure site privacy and catalog modes.
Furthermore, the premium add-ons for Wholesale Suite enable customer approval systems, bulk order forms, minimum order thresholds, shipping and payment restrictions, and tax controls. It’s a robust and reliable all-in-one solution.
Pricing: $297 per year for a single-site license for the full suite. While it’s a premium option, periodic promotions can offer significant savings. They also offer multi-site licenses for $597 per year.
6. ELEX WooCommerce Role-Based Pricing
The ELEX WooCommerce Role-Based Pricing plugin (with a free version available) allows you to put your store in catalog mode and set separate wholesale prices. You can remove the “Add to Cart” button for guest users and specific roles, replacing it with a custom button. But that’s just the beginning.
You can hide product prices for specific users and roles, and redirect customers from product detail pages to external sites, which is extremely useful for affiliate marketing.
Pricing: A single-site license is just $79 per year. They offer higher tiers for more licenses, but all features are included regardless of the plan you choose.
7. Whols
Whols is an affordable B2B plugin that lets you transform your store into a full-fledged wholesale platform or a hybrid wholesale and retail store.
The free version allows you to customize registration form fields, set up customer approval systems, adjust store-wide prices, and define minimum product quantities. Upgrading to the premium version grants access to even more features, such as tailored pricing for specific users or roles, email notifications for approvals, and customized shipping and payment methods based on user roles.
Pricing: A single-site license for Whols is $79 per year, with other levels available if you need more licenses. A unique trial option allows you to try any plan for just $1 for the first month.
8. Role-Based Payment / Shipping Methods for WooCommerce
This plugin focuses on a specific use case: it allows you to restrict shipping options and payment gateways based on each user’s role in the store. This can apply to wholesale customers (including multi-tiered clients), retail customers, or guest users.
Given its narrow scope, it’s typically used in conjunction with other WooCommerce B2B plugins. While many other plugins in this list include similar functionality, this standalone option is useful if you need a specific, ready-made solution or simple implementation.
Pricing: This is one of the most affordable plugins on the list, priced at $59 per year. It’s a straightforward pricing model for a simple, specialized tool.
Summary
These excellent WooCommerce B2B plugins can help you easily transform your retail store into a wholesale platform or create a hybrid shop serving both B2B and B2C clients. When choosing the right plugin, you should consider your specific needs:
If you need a comprehensive solution, WooCommerce Wholesale Pro and Wholesale Suite are both great choices. They offer a full suite of B2B features, from user management to sophisticated pricing strategies. For budget-conscious merchants, Whols provides an affordable option with many core features included in the free version.
If you only need specific functionality, a focused plugin like YITH WooCommerce Catalog Mode for catalog display, or Role-Based Payment / Shipping Methods for targeted needs, might be more suitable for you.
Regardless of which plugin you choose, most developers offer refund guarantees and technical support, so you can try them with confidence. We recommend carefully evaluating each plugin’s features, pricing, and your specific business requirements before making a decision.
As e-commerce continues to evolve, these plugins are also constantly updated and improved. We recommend staying informed about updates to ensure your B2B store remains optimized and successful.
